Film trade analyst Taran Adarsh recently discussed the growing importance of franchises in Bollywood, emphasizing their significance for both actors and audiences. In an exclusive interview with Bollywood Hungama, Adarsh shared his insights on why franchises have become a key part of the industry and why every actor now seeks to be a part of one.
EXCLUSIVE: Taran Adarsh reveals why franchises are a safe bet for actors in Bollywood; says, “You are assured of an audience and recall value”
Adarsh explained that for actors, opting for franchise roles has become a smart move as it guarantees an audience and recall value. “I feel franchises are the most convenient thing for an actor to opt for because you are assured of an audience and assured of recall values. You don’t have to explain to them what the film is all about,” he added. “If you are going to watch Bhool Bhulaiyaa you know it’s a horror comedy film. You know those characters. When you go to see Singham, you know that Ajay Devgn is going to play that that cop in the film. It makes it much more easier.”
Adarsh further emphasized how these established characters and narratives are becoming the most convenient options for actors looking to build lasting appeal, predicting that the trend will only continue. He also mentioned, “So, I think going forward you’ll be hearing a lot announcements and 2025 is filled with franchises.”
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