AR Rahman teamed up with American artist and Louis Vuitton’s Men’s Creative Director, Pharrell Williams, to create a Punjabi song titled Yaara, which debuted at Paris Fashion Week. The Oscar-winning composer posted a video from the show on Instagram, expressing his excitement about the collaboration, saying, “It was fun working with Pharrell Williams on the track Yaara for Louis Vuitton.” The clip showed models walking the runway to the lively tune, with audience members—including stars like Beyoncé, Jay-Z, and K-pop icon J-Hope—enjoying the performance.
AR Rahman on creating Punjabi track ‘Yaara’ with Pharrell Williams: “This collaboration was an opportunity to present our heritage on a global stage”
Speaking to us about the collaboration, AR Rahman—who posted a photo with his son AR Ameen and Pharrell on social media—shared, “Pharrell and I have known each other since the time we both were part of Hans Zimmer’s super band project. There’s always been mutual respect. When this opportunity came up, we thought, why not do something that feels truly global but is rooted in something vibrant and real? That’s where ‘Yaara’ came in. It happened all of a sudden, and it was exciting. Bringing Romy on board, who worked with me earlier on Chamkila, was spontaneous. He wrote the lyrics quickly.”
Reflecting on the collaboration, Rahman said, “This collaboration was an opportunity to present our heritage on a global stage while staying true to the creative vision we were given.”
He added, “The borders of music have blurred a long time ago, the world just needs more cool and unique ideas. I met the legendary filmmaker Spike Lee, and we bonded over the Inside Man experience, where he fondly remembered how he had wanted ‘Chaiyya Chaiyya’, sung by Sukhwinder Singh, as the title track. And then there was J-Hope from BTS grooving to it, that was lovely to see.”
Interestingly, this marked Rahman’s first experience attending a fashion show. He shared, “My son Ameen is one of the main reasons I attended the event. This is the first fashion show I have ever attended, and it was a great start. The whole place was filled with celebrities from all over the world, some of whom I knew and some I had the pleasure of meeting for the first time.”
Rahman, who has previously represented India on international stages, says every experience feels fresh. “But this one stood out,” he notes. “To have a track with Indian roots, taking centre stage at the Paris Fashion Week was special. It just highlights that our sounds, languages and rhythms are not only relevant, but also resonate globally. It’s a celebration of identity and interconnected creativity. I’m grateful to Pharrell and the entire team for embracing that spirit.”
Also Read : AR Rahman praised by Singapore president Tharman Shanmugaratnam for supporting local musicians
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